Prada Fall/Winter 2026 | Prada backpack
Prada backpack across the camera roll. #PradaFW26 #Prada < p class=”wpematico_credit”>Powered by WPeMatico
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Prada
Prada nel 2026 non è più solo una casa di moda, ma un vero e proprio “think tank” culturale che domina la scena globale. Sotto la direzione creativa di Miuccia Prada e Raf Simons, il brand ha consolidato un’estetica che sfida il minimalismo tradizionale a favore di una narrazione più complessa e artistica.
Ecco le novità principali per oggi, 4 aprile 2026:
Mancano pochi giorni a uno degli appuntamenti più attesi della Milano Design Week (Salone del Mobile):
Prada Frames 2026: Il simposio curato dallo studio Formafantasma giunge alla sua quinta edizione. Si terrà dal 19 al 21 aprile presso la sede di Santa Maria delle Grazie a Milano.
Il Tema: Quest’anno il titolo è “In Sight” e si focalizza sul potere e sulle contraddizioni della creazione di immagini nell’era contemporanea. Le registrazioni apriranno ufficialmente il 13 aprile sul sito Prada.
La collezione attualmente nelle boutique segna una svolta audace, definita dagli esperti come la fine dell’era del “quiet luxury” per Prada:
Estetica “Frankenstein”: Gonne che fondono materiali opposti (come taffetà arancione e pizzo), accostamenti cromatici vivaci (viola, rosa, rosso) e un ritorno a decorazioni vistose come cascate di strass sugli accessori.
Capi Icona: I Car Coat (soprabiti dal taglio dritto) in tonalità pastello e le polo in maglia dai colori primari abbinate a micro-shorts e completi sartoriali decostruiti.
Campagna Pubblicitaria: Realizzata in collaborazione con l’artista Anne Collier, la campagna SS2026 indaga il concetto di “pubblicità della pubblicità”, con un cast stellare che include Hunter Schafer, Carey Mulligan e Nicholas Hoult.
Il 2026 è l’anno della verità per gli obiettivi ambientali del Gruppo:
Target 100%: Prada punta a raggiungere entro la fine dell’anno l’obiettivo di utilizzare nylon rigenerato (Re-Nylon) per la totalità della sua produzione di nylon.
Sea Beyond: Continua la partnership con l’UNESCO per la salvaguardia degli oceani. La nuova serie di documentari con National Geographic vede l’attrice Letitia Wright esplorare gli ecosistemi delle Hawaii per sensibilizzare sulla protezione dei coralli.
Il Gruppo Prada (che include anche Miu Miu, Church’s e Carshoe) sta vivendo un momento di espansione strategica:
Acquisizione Versace: Il 2026 è l’anno chiave per l’integrazione di Versace nel portfolio del Gruppo. Sebbene si preveda una fase di transizione complessa, questa mossa posiziona Prada come un polo del lusso capace di competere direttamente con i colossi francesi.
Performance Finanziaria: Nonostante un mercato globale volatile, il brand Miu Miu continua a registrare crescite record, trainando i ricavi dell’intero gruppo grazie al suo enorme successo tra le generazioni più giovani.
Se sei a Milano o Venezia in questo weekend di aprile:
Milano: È appena stata inaugurata (9 aprile) la mostra dedicata all’artista cinese Cao Fei, un’esplorazione multimediale tra realtà virtuale e trasformazione urbana.
Shanghai: Prosegue presso la Prada Rong Zhai una mostra d’arte contemporanea che sottolinea il legame profondo tra il brand e il mercato asiatico.
Curiosità: Hai notato il ritorno delle scarpe stringate con suola carrarmato? Sono diventate il nuovo “classico” di Prada per il 2026, perfette per completare i look strutturati della stagione.
Ti interessa conoscere la disponibilità di un capo specifico della nuova collezione o volevi informazioni su come partecipare ai prossimi eventi della Fondazione?
Prada backpack across the camera roll. #PradaFW26 #Prada < p class=”wpematico_credit”>Powered by WPeMatico
For Prada Fall/Winter 2026 Look #10, devoré becomes a form of revelation. The technique transforms the surface through subtraction, gradually exposing hidden layers and allowing the material to carry evidence…
Featuring Prada Ambassadors Hunter Schafer, Troye Sivan, Kelvin Harrison Jr., and Chen Haoyu, the Prada Fall/Winter 2026 campaign reflects on the women’s and men’s collections by Miuccia Prada and Raf…
Prada Ambassador Kelvin Harrison Jr. in Prada Fall/Winter 2026 Eyewear Collection for “Simple Stories”. Directed by Barry Jenkins, the Prada Fall/Winter 2026 campaign reframes scenes from life through the universe…
Invisible gestures. Prada Ambassador Hunter Schafer in “Simple Stories”, the Prada Fall/Winter 2026 campaign by Miuccia Prada and Raf Simons. Through the lens of director Barry Jenkins, private moments are…
Prada Re-Cashmere and Re-Wool: a new chapter in circularity. With Re-Cashmere and Re-Wool, circularity begins upstream, at the moment of making. #PradaFW26 #Prada < p class=”wpematico_credit”>Powered by WPeMatico
The Prada Fall/Winter 2026 campaign reflects on the simple, the honest and human, giving significance to private moments and the extraordinary within the ordinary. Behind the scenes, Prada Ambassadors Chen…
With Re-Cashmere and Re-Wool, Prada extends the circular approach first articulated through Re-Nylon into the register of natural fibre, translating a commitment to lower-impact responsible material sourcing into two of…
Tuba Avalon explores Prada Galleria: a total Prada universe across multiple floors and functions, from 1913 to today. At Galleria Vittorio Emanuele II, the historic home of Fratelli Prada, the…
Prada Ambassador Win Metawin attended the America’s Cup Preliminary Regatta in Naples, discovering the world of Luna Rossa. #PradaPeople #Prada #LunaRossa #AmericasCup < p class=”wpematico_credit”>Powered by WPeMatico
Prada Galleria is a synthesis of ideas, influences and history that exists, in this form, nowhere else. Across eight floors of retail, hospitality, art and history, Prada Donna, Prada Uomo,…
Prada Galleria offers a total Prada universe across multiple floors and functions, from 1913 to today. Across eight floors of retail, hospitality, art and history, Prada Galleria brings more than…
Prada Galleria offers a total Prada universe across multiple floors and functions, from 1913 to today. Across eight floors of retail, hospitality, art and history, Prada Galleria brings more than…
Pradasphere unfolds across the piano nobile of Prada Galleria as the first permanent exhibition dedicated to Prada, tracing more than a century of creativity from the 1913 founding of Fratelli…
Pradasphere unfolds across the piano nobile of Prada Galleria as the first permanent exhibition dedicated to Prada, tracing more than a century of creativity from the 1913 founding of Fratelli…
Prada guests arrive for “The Skirt”, the Prada Spring/Summer 2027 Womenswear Collection by Miuccia Prada and Raf Simons, presented at Fondazione Prada’s Deposito in Milan. #PradaSS27 #PradaPeople #Prada Subscribe to…
For Prada, the past is never past but an accumulation of ideas bound by intuition, collaboration, and intellectual exchange. Located in Galleria Vittorio Emanuele II, Milan’s legendary 19th century shopping…
From the Prada SS27 Womenswear Show to Prada Galleria, Dwyane Wade and Gabrielle Union continue the day in Milan with a visit to Galleria Vittorio Emanuele II, the historic home…
Emilia Clarke at the Prada Spring/Summer 2027 Womenswear Fashion Show in Milan. She reflects on “The Skirt”, the Prada Spring/Summer 2027 Womenswear Collection by Miuccia Prada and Raf Simons. Engineered…
Materialities directly transform perception, challenging and subverting established form language. Prada Spring/Summer 2027 womenswear collection, seen up close. #PradaSS27 #Prada < p class=”wpematico_credit”>Powered by WPeMatico
Prada Eyewear from the Prada Spring/Summer 2027 Fashion Show: materialities directly transform perception, challenging and subverting established form language. #PradaSS27 #MiucciaPrada #RafSimons #Prada < p class=”wpematico_credit”>Powered by WPeMatico
On September 22nd at 2 PM CEST, Miuccia Prada and Raf Simons present the Prada Spring/Summer 2027 Womenswear Collection in Milan. Watch live on Prada.com. #PradaSS27 #MiucciaPrada #RafSimons #Prada <…
On September 22nd at 2 PM CEST, Miuccia Prada and Raf Simons present the Prada Spring/Summer 2027 Womenswear Collection in Milan. Watch live on YouTube and Prada.com. #PradaSS27 #MiucciaPrada #RafSimons #Prada < p…
Milan, September 22nd. Join Prada Ambassador Namtan Tipnaree at the Prada Spring/Summer 2027 Womenswear Fashion Show, live from Milan on September 22nd at 2 PM CEST. Watch live on YouTube…
Pradasphere: the first permanent exhibition dedicated to Prada, across the piano nobile of Prada Galleria at Galleria Vittorio Emanuele II in Milan, tracing the company’s trajectory from its founding to…
Prada presents Prada Galleria. A multi-floor immersion into the vast world of Prada opens in Galleria Vittorio Emanuele II, Milan’s legendary 19th century shopping arcade and the historic home of…
Prada Antique explores material expression through time, craftsmanship and perception. Naturally dense and authentic, antiqued leather undergoes meticulous tamponatura, revealing depth, tonal variation and subtle chiaroscuro. Rendered in this material…
Prada Route, Prada Explore, and Prada Aimée bags articulate distinct interpretations of the same material research. #PradaFW26 #Prada < p class=”wpematico_credit”>Powered by WPeMatico
Prada Antique frames time as a material language, where the surface becomes a site in which time, craftsmanship, and perception converge. Naturally dense and authentic, the leather undergoes meticulous tamponatura,…
Prada Ambassador Chen Haoyu in “Simple Stories”, the Prada Fall/Winter 2026 campaign. An embrace of intimate gesture and private moments, the film presents imagery that valorizes the extraordinary within the…
Fragments and fractures of implied narratives and alluded personae. Prada Ambassador Kelvin Harrison Jr. appears in “Simple Stories”, the Prada Fall/Winter 2026 campaign. Each film short serves as an invitation…
Scenes from life. Prada Ambassador Hunter Schafer appears in “Simple Stories”, the Prada Fall/Winter 2026 campaign. A glimpse into a personal world, the film observes instinctive posture and natural attitude.…
Within the Prada lexicon, the décolleté and the slingback are enduring staples of women’s footwear, continually transformed through Prada’s perspective. For Fall-Winter 2026, Prada Codes brings these familiar archetypes to…
Prada presents a new collection for the Qixi Festival 2026, featuring Prada Ambassadors TransfOrm Project, together with Zhang Yifan, in an exploration of perception and presence. Set within the circular…
Prada Ambassador Troye Sivan in “Simple Stories”, the Prada Fall/Winter 2026 campaign. Scenes of domestic intimacy and normalcy are reframed, captured, preserved and given significance. In this Prada vision of…
The simple, the honest and human, as antidote to the complexity of life. “Simple Stories”, the Prada Fall/Winter 2026 campaign, reflects on the women’s and men’s collections by Miuccia Prada…
Mi Shang Prada Rong Zhai presents a seamless reflection between Italy and China, where art, history, culture, and gastronomy meet through director Wong Kar Wai’s poetic, suggestive vision. At the…
Follow Rian Phin at “Clarity”, the Prada Spring/Summer 2027 menswear collection by Miuccia Prada and Raf Simons, presented in Milan at Fondazione Prada’s Deposito. Rian Phin considers how the collection…
In New Heights, Prada Linea Rossa Eyewear follows Jake Gyllenhaal into the high-altitude outdoors, showcasing the contemporary design and advanced performance of Prada Linea Rossa. Talent: Jake Gyllenhaal #PradaLineaRossa #PradaEyewear…
Prada Days of Summer 2026. Hybrids, fusions, amalgams. #PradaSummer #Prada < p class=”wpematico_credit”>Powered by WPeMatico
Prada Ambassadors ENHYPEN, spotted at Lake Como wearing the Days of Summer collection. #PradaSummer #PradaPeople #Prada < p class=”wpematico_credit”>Powered by WPeMatico
Prada and Gentle Monster introduce the PRADA GENTLE MONSTER eyewear collaboration, a new expression of contemporary eyewear inspired by Prada’s unique aesthetic and Gentle Monster’s intriguing vision. Featuring Prada Ambassador…
Reinterpreted through a masculine lens, the Bonnie bag gains a more generous, voluminous form. Prada’s design ethos is rooted in the constant pursuit of innovation, a spirit of unconventionality, and…
Prada Ambassador Anthony Edwards in Milan for “Clarity”, the Prada Spring/Summer 2027 Menswear Fashion Show by Miuccia Prada and Raf Simons. From the drive through the city to his arrival…
Prada guests arrive for “Clarity”, the Prada Spring/Summer 2027 Menswear Collection by Miuccia Prada and Raf Simons, presented at Fondazione Prada’s Deposito in Milan. Their arrival marks a first encounter…
Prada Spring/Summer 2027 Menswear Collection in motion. #PradaSS27 #MiucciaPrada #RafSimons #Prada < p class=”wpematico_credit”>Powered by WPeMatico
Details in focus. Prada Spring/Summer 2027 Menswear Collection. #PradaSS27 #Prada < p class=”wpematico_credit”>Powered by WPeMatico
On June 21st at 2 PM CEST, Miuccia Prada and Raf Simons present the Spring/Summer 2027 Menswear Collection in Milan. Watch live on YouTube and Prada.com. #PradaSS27 #MiucciaPrada #RafSimons #Prada…
Milan, June 21st. Join Prada Ambassador Jaehyun at the Prada Spring/Summer 2027 Menswear Fashion Show, live from Milan on June 21st at 2 PM CEST. #PradaSS27 #MiucciaPrada #RafSimons #PradaPeople #Prada < p…
Prada Mode New York presents Satellites II by Nicolas Winding Refn and Hideo Kojima. With Lola Corfixen, the event moved across the Hotel Chelsea, Katz’s Delicatessen, Prada Broadway, The Shack,…
Prada Mode New York presents Satellites II by Nicolas Winding Refn and Hideo Kojima. With Lola Corfixen, the event moved across the Hotel Chelsea, Katz’s Delicatessen, Prada Broadway, The Shack,…
Prada Mode New York presents Satellites II by Nicolas Winding Refn and Hideo Kojima. With Lola Corfixen, the event moved across the Hotel Chelsea, Katz’s Delicatessen, Prada Broadway, The Shack,…
Axiom Space and Prada unveiled the Liquid Cooling and Ventilation Garment (LCVG) designed to be worn by astronauts inside the Axiom Extravehicular Mobility Unit (AxEMU) spacesuit. Engineered as the high-performance…
An afterparty at Katz’s Delicatessen for Prada Mode New York. #PradaMode #PradaPeople #Prada < p class=”wpematico_credit”>Powered by WPeMatico
Kemio at Prada Mode New York, inside the world of Satellites II. #PradaMode #PradaPeople #Prada < p class=”wpematico_credit”>Powered by WPeMatico
Prada Ambassador Hunter Schafer discovers the world of Satellites II by Nicolas Winding Refn and Hideo Kojima. #PradaMode #PradaPeople #Prada < p class=”wpematico_credit”>Powered by WPeMatico
Prada Ambassador Kentaro Sakaguchi at Prada Mode New York. Satellites II by Nicolas Winding Refn and Hideo Kojima explores communication and human connection across languages, cultures, and spaces. #PradaMode #PradaPeople…
Prada Mode New York | Satellites II Before Opening Prada Mode New York presents Satellites II by Nicolas Winding Refn and Hideo Kojima. The project moves between public, domestic, and…
Bright gold tones frame the low oval silhouette of Prada Eyewear Days of Summer 2026. #PradaSummer #PradaEyewear #Prada < p class=”wpematico_credit”>Powered by WPeMatico
The frame changes the gaze. Prada Eyewear Days of Summer 2026 looks at classic elegance through a slim metal line, a decisive use of color, and a different way of…
Prada Bonnie embodies Prada’s design ethos, rooted in a constant pursuit of innovation, a spirit of unconventionality, and a timeless allure. Bringing its own distinctive character, the bag is an…
A versatile silhouette reimagined through updated details. Designed to carry a personal world. #Prada < p class=”wpematico_credit”>Powered by WPeMatico
Originating from the collaboration between Prada and acclaimed director Wong Kar Wai, the project embodies a unique aesthetic vision, creating a refined connection between Milan and Shanghai. Through a play…
The juxtaposition of different realities echoes contrasts within the Prada Days of Summer 2026 collection, where casual mixes with elegance, occasion with undress, and the classic is reconsidered through ever-shifting…
Bella Hadid. Impossible contrasts. #PradaSummer #Prada < p class=”wpematico_credit”>Powered by WPeMatico
A perfect summer, remembered. Prada Ambassador Louis Partridge in Prada Days of Summer 2026 campaign. #PradaSummer #Prada < p class=”wpematico_credit”>Powered by WPeMatico
Prada limited-edition collection of sandals combines traditional techniques with Prada’s contemporary design and premium materials to create a unique dialogue between Indian heritage and modern luxury expression. The collection has…
Days of summer, recalled. Liu Wen in Prada Days of Summer 2026 campaign. #PradaSummer #Prada < p class=”wpematico_credit”>Powered by WPeMatico
Prada Ambassador Damson Idris in the Prada Days of Summer 2026 campaign, where the juxtaposition of different realities echoes the collection’s own inner contradictions. Creative Directors: #MiucciaPrada and #RafSimons Talent:…
PRADA FASHION"""PRADA FASHION""" A world where innovation meets timeless elegance, Prada has consistently redefined luxury since its inception. From its iconic Saffiano leather goods to its avant-garde ready-to-wear collections, the…