Prada Fall/Winter 2026 Campaign “Simple Stories” | Hunter Schafer

Scenes from life. Prada Ambassador Hunter Schafer appears in “Simple Stories”, the Prada Fall/Winter 2026 campaign.
A glimpse into a personal world, the film observes instinctive posture and natural attitude. Hunter Schafer’s gestures bring clothes into a rapport with the body, becoming an expression of individuality. At times knowing, at others unawares, these private moments question the line between actuality and fantasy – to act, or react.

#PradaFW26 #Prada

Creative Directors: Miuccia Prada and Raf Simons
Film Director: Barry Jenkins
Campaign Creative Direction: Ferdinando Verderi
Talent: Hunter Schafer

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