Prada Fall/Winter 2026 Campaign | “Simple Stories”: Behind the Scenes

The Prada Fall/Winter 2026 campaign reflects on the simple, the honest and human, giving significance to private moments and the extraordinary within the ordinary.
Behind the scenes, Prada Ambassadors Chen Haoyu, Kelvin Harrison Jr., Hunter Schafer and Troye Sivan become part of an exchange between personal worlds, at times knowing, at others unawares. Through Barry Jenkins’ lens, scenes from life are captured, reframed and preserved as fragments of implied narratives.

Creative Directors: Miuccia Prada and Raf Simons
Film Director: Barry Jenkins
Campaign Creative Direction: Ferdinando Verderi
Talents: Chen Haoyu, Kelvin Harrison Jr., Hunter Schafer, Troye Sivan

#PradaFW26 #Prada

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